AI Visibility Score™ AIS
AI Visibility Score™ (AIS) is a domain-level composite index measuring how extractable, citable, and stable a brand is across AI retrieval systems. AIS ∈ [0, 100]. It is computed from seven weighted components and adjusted by a volatility stability modifier.
Score Bands
AIS divides into five performance bands. Each band corresponds to a measurable level of AI citation readiness.
| Score | Band | What it means |
|---|---|---|
| 90–100 | Dominant AI Authority | AI systems consistently cite this brand as a primary recommendation in its category. |
| 75–89 | Strong Citation Candidate | Frequently cited. Strong structural foundation with minor authority gaps. |
| 60–74 | Emerging Authority | Citeable but inconsistent. Specific intent types underperforming. |
| 40–59 | Weak Extraction Profile | AI retrieves content but cannot structure it for reliable citation. |
| 0–39 | AI Invisible | AI systems cannot reliably retrieve, comprehend, or cite this brand. |
How AIS Is Calculated
AIS is a weighted composite of seven components, adjusted by a volatility stability modifier derived from historical performance variance and Monte Carlo drift modeling.
+ 0.10·BSI + 0.10·GSS + 0.12·SDS
AIS = AIS_base × (1 − Drift_Risk)
AIS is clamped to [0, 100].
Drift_Risk is derived from volatility modeling and Monte Carlo erosion probability.
Seven Components
Each component measures a distinct dimension of AI visibility readiness. Together they form a complete picture of how AI systems retrieve, understand, and cite a brand.
Entity Coverage
Measures how thoroughly AI systems have modeled the brand as a structured entity. High ECS means AI can describe, relate, and situate the brand correctly.
Citation Probability
The raw probability that an AI query about the brand's category produces a direct brand citation. Highest weight: citation is the core commercial signal.
Retrieval Density
What fraction of AI crawler requests successfully reach and parse the brand's content. Blocked crawlers mean zero retrieval — no data, no citation.
Knowledge Surface Depth
Breadth of citation coverage across all four query intent types: informational, transactional, comparative, and navigational.
Brand Signal Integrity
Commercial and navigational clarity signals — how clearly the brand communicates its offer, availability, and identity to machine readers.
Governance Safety
Structural and operational health score. Derived from anomaly risk levels, execution integrity, and system stability.
Spectral Drift Stability
Consistency of AIS over time. High volatility in citation performance reduces this score, indicating an unstable AI presence.
Predictive AIS Projection
AIS is not just a snapshot. It is projected forward using Monte Carlo simulation under variable competitive pressure scenarios.
ε ~ N(0, 1) [Box-Muller Gaussian]
AIS_next[i] = AIS × (1 + momentum + ε × σ)
Output: E[AIS], [p10, p90] confidence interval,
P(erosion), P(acceleration), P(displacement)
Projected 30-day median: 81 [p10: 65 → p90: 92]
Erosion Risk: 12%
Acceleration Probability: 47%
Displacement Risk: 9%
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