Travel & Hospitality Authority Stabilization

Baseline Assessment

Identified Gaps

• No LodgingBusiness or Hotel schema — AI cannot identify property type
• No Room schema — amenities and pricing invisible to AI
• No FAQPage — common traveler questions unanswerable
• Insufficient sameAs links for cross-domain verification
• No GeoCoordinates — location context missing
• Review data not structured — social proof invisible to AI
• Booking CTAs not connected to structured offers

Interventions

• Deployed LodgingBusiness + Hotel JSON-LD per property
• Added Room schema with amenity lists and pricing
• Implemented FAQPage schema with 18 travel-specific Q&A pairs
• Added sameAs links to Booking.com, TripAdvisor, Google Hotels, Expedia
• Added GeoCoordinates and areaServed for each property
• Deployed AggregateRating pulling from verified booking platforms
• Created Authority Knowledge Surface for destination-specific content
• Added Event schema for seasonal packages and promotions

Results

Stability Metrics