Dental Practice Authority Stabilization

Baseline Assessment

Identified Gaps

• No Organization schema — AI cannot identify entity
• No FAQPage schema — zero FAQ extraction targets for AI question-answering
• Missing sameAs links — no cross-domain identity verification
• Heading hierarchy skips H2 entirely — broken semantic outline
• Services described in paragraphs, not structured schema — low extraction confidence
• No LocalBusiness schema despite physical location
• Client-side rendered content blocks inaccessible to AI crawlers

Interventions

• Deployed Organization + LocalBusiness JSON-LD with complete NAP data
• Added FAQPage schema with 15 dental-specific Q&A pairs
• Implemented sameAs links to Google Business Profile, Healthgrades, and dental directories
• Fixed heading hierarchy: H1 → H2 → H3 sequential structure
• Converted service descriptions to Service schema with explicit deliverables
• Added DentistService schema for each specialty
• Deployed Authority Knowledge Surface with procedure-specific content hubs
• Enabled server-side rendering for AI crawler accessibility

Results

Stability Metrics