Construction & Contracting Authority Stabilization

Baseline Assessment

Identified Gaps

• No Organization or LocalBusiness schema — completely invisible to AI
• No Service schema — AI cannot identify specific contracting services
• No FAQPage — homeowner questions unanswerable by AI
• Zero cross-domain links — no identity verification possible
• No credential schema — licenses and certifications invisible
• Generic service language with no deliverable specificity
• No project portfolio structured data
• No areaServed — geographic service area undefined

Interventions

• Deployed Organization + LocalBusiness JSON-LD with full NAP and license data
• Created Service schema for each contracting specialty (roofing, electrical, plumbing, general)
• Added FAQPage schema with 22 Q&A pairs covering permits, timelines, pricing, licensing
• Implemented sameAs links to BBB, Angi, HomeAdvisor, Google Business Profile
• Added hasCredential schema for contractor licenses and certifications
• Deployed Authority Knowledge Surface with project-type specific content
• Added areaServed with GeoCircle for service radius definition
• Implemented ImageGallery schema for project portfolio

Results

Stability Metrics